Everyday, people perform searches for local products and services. Whether it’s finding out what’s the closest brick oven pizza shop, or whether there is a car insurance company with good rates in your area, local searches make up a large volume of the total daily searches performed by people.
If you are a small business owner, you definitely want to tap into the hundreds and possibly thousands of local searches that are done in your area daily for products and services that you may offer.
The traditional forms of business marketing include listing your company in the Yellow pages, placing ads in the newspaper, on TV, and on the radio. But today, in 2011, there is another place where people find their information for local services 70% of the time. Yes, you guessed it: the internet!
Is your local business listed online? Have your organization pursued any forms of online advertising?
Local business online marketing is one of the easiest and most cost-effective forms of advertising today. As I mentioned, 70% of searches for local products and services happen on the internet. That is according to recent statistical research done in the U.S. in 2011 and that number increases every year.
If your local business is not already benefiting from an online marketing campaign, today’s a great day to start pulling in those extra profits. The easiest way to get started is to get listed electronically. You can publish your local business name, address, phone number, website, business description and business hours on search engine sites such as Google, Yahoo, and MSN. Then, when people type in keywords related to your business in the search engine, as well as your location, you will appear in the top results. This is a great way of instantly drawing additional customers to your local business.
However, listing your local business electronically is only the tip of the iceberg when it comes to online marketing.
How about starting a website? Or a Facebook group? Or posting on Twitter? The options for e marketing today are pretty much endless. It all comes down to how big you want your business to be, and how many new customers you want to attract.
The first thing to know is that starting a local business online marketing campaign is not difficult. Many small business owners may feel uncomfortable about the idea of advertising on the internet, if all they’ve ever done is post an occasional ad besides the comics page in the newspaper. But don’t worry! You can do it. All you need to get started is to determine approximately what geographic region you are attempting to reach, and who exactly within that local area is your target market.
Once you know your specific region and who your target customer base is, you’re all set to starting a local business online marketing campaign. Consider starting a website. Think of it as your new online home. This will be your basis of operations on the internet and the place you put most of the content related to your local business.
There are many great resources and tools available today online for starting up an e marketing advertising campaign. Just remember, you don’t have to do it all by yourself. There are many willing people who can help you launch yourself on the global platform called the internet. Think big, and decide today, whether your local business could benefit from online marketing. I’m here to tell you that if you go for it, it will be one of the best small business decisions you ever made.
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